gatorade EDGE

An experience strategy designed to educate and empower athletes, parents, and coaches to “train smarter, not harder.” This included a user research methodology, mobile app design, and product concepts geared towards youth, collegiate, and professional athletes.

ROLE UX Designer & Research Lead

PLATFORMS
Mobile, Tablet, Web, Print, and Physical Product

STATUS
In development with client

PROJECT TYPE
Experience Strategy / Service Design

SUPPORTING TEAM
Visual Designer, Project Manager, Creative Director